The data we collect includes all of the standard fields you'd expect for an automotive listing--year, make, model, price, mileage and location of the car. But in addition to these standard fields, we also provide several other data points including total days-on-market, averages, trend information, lease details, incentives and new, used or certified pre-owned (CPO) designations. Data comes directly from dealer websites--over 52k in all--with comprehensive coverage for all US markets as well as Canada. Updates are made on a daily basis with all inventories checked and fully refreshed within a 24 hour crawl cycle.
Crawling is done using MarketCheck's proprietary web cralwer, Autobot. Autobot is a highly optimized crawling technology tailored to fit the needs of the auto industry. It recognizes patterns as it goes, to navigate complex site structures and obtain listing records with the highest fidelity and efficiency possible. This has allowed us to acheive levels of coverage not previously avaialble through any other single-source provider. Autobot is a "polite crawler" that respects website instructions for bots, and treads lightly to minimize impact. Dealer's wishing to have their site included need do no more than simply have a website that allows search engines like Google or Bing to crawl their content. Provided that they do, we'll take care of everything else, and go out of our way to make sure that Autobot knows about it. If you're a dealer and you want to just make sure, just run a sample car search to find your inventory. If we've somehow missed it just let us know and we'll be happy to add it--for free.
Who Uses It
MarketCheck powers some of the top brands in the automotive industry. You'll find it being used across the industry in a number of different ways, from the obvious--powering search apps--to the less obvious--locating cars with open recalls, and just about everything in between. Most of our automotive data clients tend to be larger organizations at the higher end of the volume level, using the data for research and analytics purposes. Our data is highly accurate and lends itself well to these types of applications. But we also provide the data to smaller size start ups and work hard to help them be succesfull. If you have any questions about how your particular use might work just reach out to us, we're always happy to advise and enjoy hearing about the different ways people are using the data.
Integrating the Data
MarketCheck data is made avaialble through several easy-to-integrate APIs, with end points already in place for most of the things you'll probably want to do with it. Integrating the data is fast and easy, and if you already have some experience working with APIs you can be up and running in just a few minutes. But if you need help we're always happy to lend a hand and ready to jump in any time. For special uses requiring a lot of pre-processing, like custom analytics, you may want to receive the data as a feed rather than an API. In these instances we can set up a data dump at whatever location and schedule you require. We prefer FTP but if you need something special just let us know. For special reports or other one-off uses just let us know what you need and we can most likely create it. Data can be sent raw or pre-processed according to preference and in whatever databse format you might require.